John Attridge is a passionate advocate for helping business owners unlock the untapped potential of their spare capacity, a significant hidden asset. With a
deep understanding of the importance of maximizing revenue, John offers a free obligation-free measurement to identify missed opportunities for growth. Recently
honored with the prestigious “Legend” status by the International Reciprocal Trade Association (I.R.T.A) for his lifelong dedication to business, John’s best-selling book, “Business Blunders and Bloody Great Ideas,” sparks conversations among leaders as it delves into the challenges businesses face and why 50% of
ventures fail.

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