Founder, River Otter Communications

Over the past decade, the channels we use to promote our businesses have evolved, but the fundamentals of marketing communications have not: If your words arent targeted to your precise audience, youre not actually talking to anyone. First you need to know exactly who your customer is and precisely what they need. Then you need to say clearly what you do to fufil that need, and finally tell them how it works/why youre best/what makes you different. In this talk, we will walk through these basics of messaging.